Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 26 '25
Confronting the Commercial Drivers of NCDs: A Call for Courage, Clarity, and Change

In preparation for the Fourth High-Level Meeting of the UN General Assembly on NCDs and mental health in September 2025, countries, the UN ...

Misconduct Report May 8 '24 ABAC
Unveiling the self-regulation in Australia: ABAC’s quarterly Report on Alcohol Advertising

The Alcohol Beverages Advertising Code (ABAC) has launched their Quarterly Report in which emphasise the importance of proactively ...

Misconduct Report Aug 24 '22 Kirin
Japanese Alcohol Industry Plans to Change Alcohol Content Labeling

Japanese alcohol companies have agreed with the government to implement new voluntary alcohol labeling measures, including net alcohol ...

Misconduct Report May 20 '22
Exposed: Alcohol Industry Enters Into Partnership with Youth Union in Vietnam

Vietnam’s leading beer producer SABECO has partnered with the Ho Chi Minh Communist Youth Union (HCYU) for a three-year ...

Misconduct Report May 11 '22
Perpetuating the Alcohol Norm: UK Reality TV Airs Barrage of Alcohol Ads

A new study reveals that reality TV shows are releasing an avalanche of unhealthy product content including alcohol, tobacco, and products ...

Misconduct Report Apr 26 '22 Kirin
Kindergarten Teacher Takes on Big Alcohol Giant Diageo Over Harmful Advertising Practices in New Zealand

When Laurie Forde, a student, and part-time kindergarten teacher in New Zealand kept seeing the “100 days, 100 ways” alcohol ...

Misconduct Report Apr 21 '22
Age Verification Failure in Alcohol Online Sales and On-Demand Delivery

Online alcohol retail and on-demand delivery is growing fast in the United Kingdom. But existing alcohol laws have not kept up with this ...

Misconduct Report Dec 21 '21 Heineken
Festive Profits: Big Alcohol Hijacks Christmas Season

The alcohol industry exploits Christmas as another marketing opportunity to normalize alcohol use, drive more sales and increase their ...

Misconduct Report Nov 11 '21 AB InBev, Bacardi, Heineken
USA: Regulator Puts Big Alcohol on Notice Over Deceptive Marketing Practices

The Federal Trade Commission (FTC) issued over 700 “Notice of Penalty Offenses” to a large number of businesses, includinng many Big ...