Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
How to Curb Marketing From Health-Harming Industries
This paper reviews evidence about the impact of marketing on ill health. The researchers summarize evidence that marketing practices in six ...
How Do Countries Inform Their People That Alcohol Causes Cancer?
This article explores how countries are addressing cancer risks due to alcohol by highlighting effective strategies and the challenges they ...
How and Why Big Wine is Sabotaging Sober October
October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...
Bacardi, Diageo, Pernod Ricard Big Alcohol’s Campaign Against Chicago’s Alcohol Tax: Protecting Profits and Misleading Policymakers
The recent pushback from the Distilled Spirits Council of the United States (DISCUS) against a proposed spirits tax hike in Chicago ...
Constellation Brands, Molson Coors Alcohol Companies’ use Data-Driven Tactics to Target Gen Z
Alcohol companies are ramping up targeted marketing strategies to engage Generation Z, leveraging everything from social media and ...
Exposed: Some U.S. Congress Members Interfere Against Independent Alcohol Research
Recent reporting has revealed that some U.S. Congress members are pushing to halt a federal health study on alcohol’s harmful ...
Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels
This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...
Heineken Targeting Youth: Heineken’s Driving Game Masks a Bigger Marketing Strategy
Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...
Special Feature: Understanding FASD Burden and Solutions
Alcohol exposure to the unborn or newborn child is one of the clearest examples of the second-hand harm caused by alcohol. The problem is ...