Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Heineken Heineken Links Alcohol and Self-Care in Marketing Push
Heineken has launched a skincare product called Smootheriser, a “beer-based cream” marketed in a can designed to resemble ...
AB InBev, Diageo, Pernod Ricard Normalizing Alcohol Use Through Deception – The Industry’s Real Goal Behind “Moderation Week”
The Asia Pacific International Spirits and Wines Alliance (APISWA) has launched a so-called “Moderation Week” across Vietnam, Cambodia, ...
Asahi Asahi Caught Using Surveillance Ads to Push Beer Across Every Screen
Asahi’s latest digital marketing campaign – developed with adtech giant The Trade Desk – shows just how far Big Alcohol is willing to ...
AB InBev, Asahi, Bacardi, Carlsberg, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard, Suntory IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image
The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...
New Study Reveals Zero-Alcohol Products Prompt Adolescents to Think of Alcohol
This online study examined whether adolescents implicitly categorise images of zero-alcohol drinks as alcoholic beverages. The study shows ...
New Study: Alcohol Policies to Prevent NCDs Generate Positive Societal Impacts Immediately
Researchers reviewed 49 interventions previously established as cost-effective to identify the earliest possible detectable effect on ...
Pernod Ricard Fake Transparency: Pernod Ricard’s QR Code Labels Do Nothing for Public Health
Pernod Ricard Philippines is rolling out QR code-enabled digital labels in the Philippines, marketing them as a step toward “consumer ...
Bacardi, Diageo, Pernod Ricard Big Alcohol Tightens Its Grip on Cambodia’s Alcohol Policy Process
The alcohol industry is tightening its grip on Cambodia’s alcohol policy process, using front groups and misleading narratives to shape ...
AB InBev, Diageo, Heineken, Pernod Ricard Expanding Harm – How the Alcohol Industry Targets Emerging Economies
Big Alcohol’s relentless push for expansion is focused on so-called “developing markets” – a term the industry uses to ...