Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Carlsberg, Heineken Big Alcohol’s Tactics in Vietnam – Misleading the Public on Alcohol Taxation
In Vietnam, the alcohol industry is once again deploying manipulative tactics to sabotage a planned increase in excise taxes on alcohol. A ...
How and Why Big Wine is Sabotaging Sober October
October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...
Rockland Distilleries Rockland Distilleries’ Greenwashing Strategy – Manipulating Sustainability for Profit
In recent years, sustainability has become a convenient tool for corporations to cultivate positive public images, and the alcohol industry ...
Heineken Heineken’s ‘Heinekicks’: A Sneaky Move to Target Gen-Z in Markets Where Alcohol Marketing is Banned
Heineken’s latest promotion, “Heinekicks,” is a troubling campaign aimed at reaching Gen-Z in markets where the general public is ...
Diageo Dangerous Mix: Johnnie Walker and Squid Game Partner Up, Raising Concerns for Young Viewers
In a recent collaboration, Johnnie Walker, a leading Scotch whisky brand owned by Diageo, has partnered with Netflix’s “Squid Game” ...
Bacardi, Diageo, Pernod Ricard Health-Washing in Plain Sight: Exposing the Misleading Philippines Standards Coalition
A new initiative, the Philippines Standards Coalition, has launched to address what it calls “harmful alcohol use.” Backed by global ...
Heineken Leveraging Football Loyalty: Heineken’s Dangerous Push for Alcohol Through Sports
Heineken, through its Tiger Beer brand, has partnered with Manchester United, using the club’s massive global fanbase to embed alcohol ...
Bacardi, Diageo, Pernod Ricard Alcohol Industry’s Focus on Illicit Products Masks the Risks of Legal Alcohol
Global liquor companies are intensifying their campaign against illicit alcohol in the Philippines, citing health risks. The Alliance ...
Carlsberg Cultural Appropriation to Push Alcohol in Sabah and Sarawak
Carlsberg’s latest campaign in Malaysia, portrayed as a celebration of local icons from Sabah and Sarawak, uses specially designed cans ...