Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report May 18 '26 AB InBev, Ambev, Heineken, Heineken Brazil
Brazil’s Selective Tax Delayed After Beer Industry-Aligned Polling Reaches President Lula’s Advisers

An internal survey by Instituto Locomotiva – with question framing that mirrors the beer industry’s lobbying messaging – has ...

Misconduct Report May 8 '26 AB InBev, Ambev, Diageo, Grupo Modelo, Molson Coors
How Big Alcohol Is Using the 2026 World Cup to Push Young People Back to Alcohol

Big Alcohol corporations are turning the 2026 FIFA World Cup into the largest alcohol marketing operation in the history of sport. For ...

Misconduct Report Apr 29 '26 AB InBev, Ambev, Heineken, Heineken Brazil
Brazilian Beer Industry Lies About Beer Tax While Its Lowest in the Americas

As Brazil discusses alcohol taxes, WHO data shows that the excise tax share on Brazilian beer at 2.28% is the lowest in the Americas ...

Misconduct Report Apr 21 '26 Heineken
Heineken’s Ghost Operation – How the World’s Second-Largest Brewer Hid a Seven-Year Investment in Iran

Heineken secretly operated in Iran for seven years – and never disclosed the investment in a press release or annual report. The ...

Misconduct Report Apr 1 '26 BrewDog
BrewDog’s ‘Lost Forest’: How a Carbon-Negative Pledge Became an Environmental Liability

The Scottish beer company BrewDog promised to plant three million trees on a Scottish Highland estate and declared itself “carbon ...

Counteraction story Mar 30 '26
New Zealand Communities Lead Resistance to Pro-Industry Alcohol Reforms

Communities across Aotearoa New Zealand are mobilising against a government bill that would weaken local alcohol protections, expand ...

Misconduct Report Mar 24 '26 Ambev, Heineken Brazil
Brazil’s Beer Industry Is Losing Young Consumers – and Spending Billions to Win Them Back

Beer consumption in Brazil fell 5% in 2025 – the largest reduction in over a decade – and the industry’s own trade body says ...

Misconduct Report Mar 10 '26 Diageo
Diageo Created a Lemonade to Sell Whisky Where Whisky Ads Are Illegal 

Diageo created a non-alcoholic lemonade with no purpose other than to advertise Johnnie Walker whisky in a country where advertising whisky ...

Misconduct Report Mar 4 '26 AB InBev, Grupo Modelo
AB InBev Turned Mexico City’s Main Square into a Beer Ad for 400,000 People

On 1 March 2026, Grupo Modelo – the Mexican subsidiary of AB InBev, the world’s largest beer producer – staged a free Shakira ...