Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Diageo Diageo Ireland: Marketing Disguised as Community Support
Diageo Ireland, like many global alcohol corporations, frequently portrays itself as a champion of community well-being through corporate ...
How and Why Big Wine is Sabotaging Sober October
October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...
Diageo Dangerous Mix: Johnnie Walker and Squid Game Partner Up, Raising Concerns for Young Viewers
In a recent collaboration, Johnnie Walker, a leading Scotch whisky brand owned by Diageo, has partnered with Netflix’s “Squid Game” ...
Heineken Leveraging Football Loyalty: Heineken’s Dangerous Push for Alcohol Through Sports
Heineken, through its Tiger Beer brand, has partnered with Manchester United, using the club’s massive global fanbase to embed alcohol ...
AB InBev, Heineken The Hidden Agenda Behind the Beer Industry’s Push for Non-Alcoholic Beer
A recent study funded by the Dutch Brewers Association claims that non-alcoholic beer is leading to reduced alcohol consumption in the ...
Polish Government Takes Action to Protect Children From Alcohol Products Made to Mimick Children’s Drinks
The Polish government is taking steps and has announced more alcohol policy action after a public outcry over an alcohol company sold vodka ...
Bacardi, Diageo, Pernod Ricard Exposing Big Alcohol’s Dangerous Promotion of the J-curve Myth
Drinkwise Sweden is promoting the misleading J-curve argument, which suggests moderate alcohol use may offer health benefits, particularly ...
Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels
This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...
Molson Coors Alcohol and Sports: Molson Coors’ SPFL Sponsorship Puts Scottish Youth at Risk
Molson Coors has recently entered into a sponsorship deal with the Scottish Professional Football League (SPFL), using football as a ...