Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Heineken Rule‑Breaking Brewer – Heineken Slammed by African Regulator and European Court
In the first four months of 2025, Heineken has already been caught flouting competition laws in two major jurisdictions – fined ...
Heineken Heineken Uses Dating to Push Beer – Turns Loneliness Into a Sales Strategy
Heineken is now using dating apps to sell more beer. In Brazil and Italy, the company launched two bar-based alcohol marketing campaigns ...
AB InBev, Asahi, Carlsberg, Heineken England, UK: Evidence Shows Alcohol Taxes Work
New alcohol duty rules introduced in August 2023 are reshaping the UK’s alcohol market. Under the improved structure, taxes are now based ...
AB InBev, Asahi, Bacardi, Carlsberg, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard, Suntory IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image
The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...
Carlsberg Exploiting the Beautiful Game: Carlsberg’s New UEFA Sponsorship
Carlsberg is once again exploiting football’s massive reach, emotional power, and popularity among youth to promote alcohol use, this ...
New Study: Alcohol Policies to Prevent NCDs Generate Positive Societal Impacts Immediately
Researchers reviewed 49 interventions previously established as cost-effective to identify the earliest possible detectable effect on ...
Spain: Government Approves New Law on Preventing Under-Age Alcohol Use
The Spanish Council of Ministers has approved the Law on the Prevention of Alcohol Consumption in Minors. This bill will now move to ...
Heineken Heineken Secures 10 Years of Alcohol Marketing at Ajax – And Calls It “Sustainability”
Heineken’s 10-year sponsorship deal with Ajax football club is strategic move to entrench alcohol deeper into football culture while ...
Brouwerij De Halve Maan Submitted case: Brewing Misinformation – Belgian Charity Event Promotes Alcohol as a Social Fix
“Every year, the Belgian public broadcaster VRT organizes a campaign called The Warmest Week, which raises funds for projects ...