Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Heineken

Heineken’s Larger Bottle in Nigeria: A Push for More High-Risk Alcohol Use

Heineken’s recent introduction of a 45cl bottle in Nigeria raises public health concerns. The larger bottle size may encourage increased ...

Diageo

Uganda Breweries’ Greenwashing Tactics in the Name of Sustainability

Uganda Breweries Limited (UBL), a subsidiary of Diageo, one of the world’s largest alcohol companies, recently announced its 2024 ...

Heineken

Leveraging Football Loyalty: Heineken’s Dangerous Push for Alcohol Through Sports

Heineken, through its Tiger Beer brand, has partnered with Manchester United, using the club’s massive global fanbase to embed alcohol ...

Diageo, Heineken, Pernod Ricard

Exposing the Alcohol Industry’s Misleading Economic Claims in South Africa

The Drinks Federation of South Africa, which counts major players like Diageo, Heineken, and Pernod Ricard among its members, recently ...

Diageo, Heineken

Illegal Alcohol Sponsorship at Nairobi Marathon Targets Youth, Undermines Health

The upcoming Standard Chartered Nairobi Marathon, a celebrated community event that promotes health and fitness, is being undermined by the ...

Special Feature: Understanding FASD Burden and Solutions

Alcohol exposure to the unborn or newborn child is one of the clearest examples of the second-hand harm caused by alcohol. The problem is ...

Diageo

How Diageo Uses Corporate Social Responsibility to Shape Market Influence in Africa

Diageo’s recent agricultural initiative in Africa exemplifies how alcohol companies use corporate social responsibility (CSR) to position ...

Diageo

Unpacking the Harmful Marketing Tactics of Diageo’s Campaign in Uganda

Uganda Breweries Limited (UBL), owned by Diageo, recently launched its “Laga Swagga” campaign, offering over 1 billion ...

AB InBev

Undermining Health: The Controversy Over Alcohol Sponsorship in the 2024 Olympic Games

The 2024 Olympic Games in Paris marked a controversial moment in sports sponsorship with AB InBev, a major alcohol producer, becoming a ...

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