Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

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Big Alcohol Targets Kids, Exploits Pandemic to Promote Alcohol

The alcohol industry has rolled out a new set of marketing strategies to ensure they don’t loose anymore profit while the COVID-19 ...

Exposing Big Alcohol Arguments During the Coronavirus Crisis

In an effort to limit the impact of alcohol on the Western Australian (WA) health system during the coronavirus disease (COVID‐19) ...

Australia: Rising Complaints About Alcohol Ads During COVID-19

Australia’s Alcohol Beverages Advertising Code (ABAC) has seen rising complaints about alcohol ads during the COVID-19 pandemic. It ...

Australia: Alcohol Marketing Self-Regulation Fails to Protect Youth

A new trend revealed that many ads are using humor to market alcohol to women and other vulnerable groups. ‘Get them laughing to get ...

Alcohol Ads Characteristics That Increase The Likelihood of Code Breaches

The aim of this study was to assess the characteristics of Australian alcohol advertisements that breach the Alcohol Advertising Review ...

UK: Big Alcohol Fails Labeling Update

Big Alcohol fails at labelling update as it is revealed nearly three quarters of alcohol sold in the United Kingdom do not follow ...

Poland: Alcohol Advertising Regulations Inadequate

Poland has alcohol marketing restrictions in place intended to effectively limit alcohol advertising, promotions and sponsorship but ...

Alcohol Marketing and Adolescent and Young Adult Alcohol Use Behaviors

The goal of this systematic review was to summarize cross-sectional research investigating the relationship between alcohol marketing ...

Youth Exposure to Alcohol Advertising in the United States

Both underage viewers and young adults switched channels during alcohol advertisements. Using commercial ratings rather than program ...

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