Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Heineken Uses Dating to Push Beer – Turns Loneliness Into a Sales Strategy
Heineken is now using dating apps to sell more beer. In Brazil and Italy, the company launched two bar-based alcohol marketing campaigns ...

AB InBev’s Mexican Footprint: Exploiting Water, Dodging Accountability
Grupo Modelo – owned by global giant AB InBev – is draining Hidalgo dry. While the company boasts of its “sustainability” efforts, ...

Canada’s Alcohol Lobby Hijacks Public Debate
Taxpayer groups do Big Alcohol’s bidding to block even a capped tax adjustment Canada’s alcohol industry is once again distorting ...

IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image
The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...

New Mexico, USA: Big Alcohol Derails Alcohol Tax Increase And Lawmakers Push Alcohol Industry Bill Instead
New Mexico has the highest rate of alcohol-related deaths in the United States, with nearly 2,000 lives lost annually due to alcohol. ...

New Study: Alcohol Policies to Prevent NCDs Generate Positive Societal Impacts Immediately
Researchers reviewed 49 interventions previously established as cost-effective to identify the earliest possible detectable effect on ...

Theatre of Deception: Diageo’s School Program in Brazil
Diageo – the alcohol giant behind brands like Johnnie Walker and Smirnoff – continues to push its so-called “Na Real” program into ...

Water Crisis in Oaxaca – Mezcal Production Leaves Local Communities Without Access
The massive production of mezcal in Oaxaca, Mexico, primarily targeting international markets, has precipitated a severe water crisis in ...

“Work similar to slavery” – Ambev Caught Exploiting Workers again
The Brazilian Ministry of Labor has exposed Ambev, a company controlled by AB Inbev, for subjecting workers to conditions akin to modern ...