Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
AB InBev “Smart Drinking” or Smart Marketing? AB InBev’s Campaign Distracts from Alcohol Harm
AB InBev, the world’s largest beer producer, has been using “moderation” campaigns in Colombia, promoting “smart drinking” ...
Heineken Targeting Youth: Heineken’s Driving Game Masks a Bigger Marketing Strategy
Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...
Special Feature: Understanding FASD Burden and Solutions
Alcohol exposure to the unborn or newborn child is one of the clearest examples of the second-hand harm caused by alcohol. The problem is ...
Heineken Heineken’s Rock in Rio Sponsorship: Promoting Alcohol under the Guise of Sustainability
Heineken’s sponsorship of Rock in Rio 2024 for the sixth consecutive year is problematic, primarily due to its potential influence on ...
AB InBev Undermining Health: The Controversy Over Alcohol Sponsorship in the 2024 Olympic Games
The 2024 Olympic Games in Paris marked a controversial moment in sports sponsorship with AB InBev, a major alcohol producer, becoming a ...
AB InBev Aggressive promotion by AB Inbev in Brazil
AB InBev’s aggressive marketing strategy for Corona beer in Brazil is deeply concerning. The company is pouring millions into ...
Heineken Heineken misleading public on no alcohol beer
Heineken Mexico are framing the expansion of their range of non-alcoholic products as an effort to ”reduce alcohol consumption, ...
Heineken Heineken attempts greenwashing to hide water usage, slave labour
The water footprint of beer is horrible – to make one liter, 298 litres of water is used. This problem is worsened by the fact that large ...
Fábrica de Licores de Antioquia Submitted case: Spirits company giving away alcohol for permanent brand tattoos
Fábrica de Licores de Antioquia is running a marketing campaign in Colombia that offers three bottles of liquor to individuals who tattoo ...