Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Apr 1 '26 BrewDog
BrewDog’s ‘Lost Forest’: How a Carbon-Negative Pledge Became an Environmental Liability

The Scottish beer company BrewDog promised to plant three million trees on a Scottish Highland estate and declared itself “carbon ...

Counteraction story Mar 30 '26
New Zealand Communities Lead Resistance to Pro-Industry Alcohol Reforms

Communities across Aotearoa New Zealand are mobilising against a government bill that would weaken local alcohol protections, expand ...

Misconduct Report Mar 24 '26 Ambev, Heineken Brazil
Brazil’s Beer Industry Is Losing Young Consumers – and Spending Billions to Win Them Back

Beer consumption in Brazil fell 5% in 2025 – the largest reduction in over a decade – and the industry’s own trade body says ...

Misconduct Report Mar 10 '26 Diageo
Diageo Created a Lemonade to Sell Whisky Where Whisky Ads Are Illegal 

Diageo created a non-alcoholic lemonade with no purpose other than to advertise Johnnie Walker whisky in a country where advertising whisky ...

Misconduct Report Mar 4 '26 AB InBev, Grupo Modelo
AB InBev Turned Mexico City’s Main Square into a Beer Ad for 400,000 People

On 1 March 2026, Grupo Modelo – the Mexican subsidiary of AB InBev, the world’s largest beer producer – staged a free Shakira ...

Misconduct Report Mar 3 '26 AB InBev, Heineken Beverages SA
How Big Alcohol Stole the Budget: Inside the Industry Campaign That Derailed South Africa’s Alcohol Tax Ambitions

South Africa’s 2026 Budget set alcohol excise at a 3.4% increase – a clear retreat from last year’s above-inflation adjustment and a ...

Misconduct Report Feb 27 '26 Ginebra San Miguel, San Miguel, San Miguel Brewery Inc.
Targeting Gen Z: The Philippine Alcohol Industry’s Youth Recruitment Strategy

The Philippine alcohol industry is running a coordinated campaign to recruit Gen Z consumers – using flavored products, influencer ...

Misconduct Report Feb 23 '26 AB InBev, Grupo Modelo
AB InBev Turns World Cup 2026 Into a $7.2 Billion Alcohol Marketing Machine

As FIFA World Cup 2026 approaches (June 11–July 19), AB InBev is executing its most aggressive alcohol marketing campaign yet, ...

Misconduct Report Feb 16 '26 AB InBev, Ambev
AB InBev Turns Netflix’s Bridgerton Into a Marketing Channel for Alcopops in Brazil

AB InBev subsidiary Ambev is using Netflix’s hit series Bridgerton to market flavoured alcoholic beverages to young women in Brazil. ...