Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
AB InBev “Smart Drinking” or Smart Marketing? AB InBev’s Campaign Distracts from Alcohol Harm
AB InBev, the world’s largest beer producer, has been using “moderation” campaigns in Colombia, promoting “smart drinking” ...
Heineken Targeting Youth: Heineken’s Driving Game Masks a Bigger Marketing Strategy
Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...
Diageo Children Exposed to Alcohol Ads by Diageo on Family-Friendly Shows
Diageo, the global alcohol giant behind brands like Smirnoff, Gordon’s Gin, Johnny Walker, and Baileys, has come under fire for exposing ...
San Miguel San Miguel’s Expanding Market Power: The Hidden Risks to Alcohol Policy in the Philippines
San Miguel Corporation (SMC) continues to solidify its position as a dominant force in the Philippine market, not only through its alcohol ...
Special Feature: Understanding FASD Burden and Solutions
Alcohol exposure to the unborn or newborn child is one of the clearest examples of the second-hand harm caused by alcohol. The problem is ...
Diageo How Diageo Uses Corporate Social Responsibility to Shape Market Influence in Africa
Diageo’s recent agricultural initiative in Africa exemplifies how alcohol companies use corporate social responsibility (CSR) to position ...
Diageo Unpacking the Harmful Marketing Tactics of Diageo’s Campaign in Uganda
Uganda Breweries Limited (UBL), owned by Diageo, recently launched its “Laga Swagga” campaign, offering over 1 billion ...
Heineken Heineken’s Rock in Rio Sponsorship: Promoting Alcohol under the Guise of Sustainability
Heineken’s sponsorship of Rock in Rio 2024 for the sixth consecutive year is problematic, primarily due to its potential influence on ...
AB InBev Undermining Health: The Controversy Over Alcohol Sponsorship in the 2024 Olympic Games
The 2024 Olympic Games in Paris marked a controversial moment in sports sponsorship with AB InBev, a major alcohol producer, becoming a ...