Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

AB InBev

Normalizing Harm: AB InBev’s Tactic to Embed Alcohol in Social Life

AB InBev’s “Poker and Pizza” campaign in Colombia demonstrates a Big Alcohol tactic to normalize alcohol in everyday life. By taking ...

Bacardi, Diageo, Pernod Ricard

Exposing Big Alcohol’s Dangerous Promotion of the J-curve Myth

Drinkwise Sweden is promoting the misleading J-curve argument, which suggests moderate alcohol use may offer health benefits, particularly ...

Molson Coors

Alcohol and Sports: Molson Coors’ SPFL Sponsorship Puts Scottish Youth at Risk

Molson Coors has recently entered into a sponsorship deal with the Scottish Professional Football League (SPFL), using football as a ...

Bacardi

Coca-Cola’s New Alcoholic Beverage: Blurring the Lines Between Soft Drinks and Risk

Coca-Cola and Bacardi’s recent announcement to launch a ready-to-drink (RTD) alcoholic product in 2025 is deeply concerning, especially ...

AB InBev

Submitted case: Exposing the Conflict of Interest in Alcohol Industry-Funded Science

The involvement of alcohol companies such as AB InBev in funding scientific research is a troubling practice that compromises public health ...

Diageo, Heineken, Pernod Ricard

Exposing the Alcohol Industry’s Misleading Economic Claims in South Africa

The Drinks Federation of South Africa, which counts major players like Diageo, Heineken, and Pernod Ricard among its members, recently ...

Constellation Brands

Constellation Brands Buys Influence in Mexico with Billion Dollar Investment

Constellation Brands’ $1.6 billion investment in Veracruz, framed as a major economic win, raises serious concerns about the company’s ...

Carlsberg

Carlsberg’s Responsibility Campaign—A Thinly Veiled Push to Normalise Alcohol Use

Carlsberg’s recent partnership with Grab Cambodia to promote their “CelebrateResponsibly” campaign is a prime example of Big ...

Diageo, Heineken

Illegal Alcohol Sponsorship at Nairobi Marathon Targets Youth, Undermines Health

The upcoming Standard Chartered Nairobi Marathon, a celebrated community event that promotes health and fitness, is being undermined by the ...

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