Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

AB InBev

AB InBev’s “Africa Sustainability Week” Raises Serious Questions About Greenwashing

In June 2025, International Breweries – the Nigerian subsidiary of AB InBev – organized a series of cleanups and school outreach ...

Kenya Adopts Groundbreaking National Alcohol and Other Drugs Policy

On June 24, 2025, Kenya adopted its first “National Policy on the Prevention of Alcohol, Drugs, and Substance Use,” ending ...

AB InBev, Diageo

AB InBev and Diageo Push for Vague “Moderation” Language in US Dietary Guidelines

As the U.S. government finalizes its 2025–2030 Dietary Guidelines, a pivotal change is emerging: the likely removal of specific daily ...

Viet Nam Takes Historic Step to Reduce Alcohol Harm and Promote Development: Parliament Approves Major Alcohol Tax Increase

Vietnam has taken a landmark decision to raise alcohol taxes by 90% by 2031 – marking a bold step to curb rising alcohol harm, reduce ...

Heineken

Strongbow Pushes Alcohol as a Cure for Work Stress – and Gets a Slap on the Wrist from a Toothless Industry Body

Strongbow, a brand owned by Heineken, has been called out for an ad that promotes alcohol as a way to cope with work-related stress – a ...

AB InBev, Ambev

Policy Capture in Progress: Ambev Courts Political Leader to Keep Alcohol Taxes Low in Brazil

As Brazil moves into the final phase of implementing its tax reform, the alcohol industry is stepping up efforts to preserve its financial ...

AB InBev

AB InBev Pushes Carling Beer Through Sundowns Sponsorship – While Team Star Battles Alcohol Use Disorder

AB InBev’s latest sponsorship deal in South Africa is a glaring example of harmful marketing – and a disturbing show of indifference to ...

Pernod Ricard

Absolut Vodka Sprite: Pernod Ricard Blurs Line Between Soda and Alcohol in Youth Campaign

Pernod Ricard’s latest campaign for Absolut Vodka Sprite in the Philippines is a textbook example of the alcohol industry targeting young ...

AB InBev, Ambev, Heineken, Heineken Brazil

Alcohol Industry Pushes to Scrap Oversight System Amid R$10 Billion Tax Loss

Brazil’s alcohol industry is pushing for a legislative effort to permanently dismantle the country’s beer production monitoring system ...

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