Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Diageo From Pitch to Pint – Diageo Turns the FIFA World Cup into an Alcohol Sales Platform
Diageo’s new sponsorship of the 2026 FIFA World Cup is not just another marketing partnership – it’s a calculated attempt to embed ...
AB InBev, Diageo, EABL Uganda’s Illicit Alcohol Report Driven by Industry Interests
A newly released white paper claims that 65% of all alcohol consumed in Uganda is illicit and links unregulated alcohol to severe public ...
AB InBev Corona’s “Natural Freezers” Distract from the Beer Industry’s Massive Ecological Footprint
Corona, owned by global alcohol giant AB InBev, is once again pushing a shiny PR campaign dressed up as environmental action – this time ...
Vietnam: Alcohol Excise Tax Increase Risks Getting Delayed Until 2027
Vietnam’s Ministry of Finance proposes delaying the Special Consumption Tax (SCT) increase on alcohol and beer from 2026 to 2027, ...
Diageo, EABL Exposing the Lies: Big Alcohol’s Campaign to Block Uganda’s Life-Saving Tax Initiative
The alcohol industry in Uganda is once again misleading the public – this time by exaggerating the effects of a proposed excise duty ...
Heineken Rule‑Breaking Brewer – Heineken Slammed by African Regulator and European Court
In the first four months of 2025, Heineken has already been caught flouting competition laws in two major jurisdictions – fined ...
Heineken Heineken Uses Dating to Push Beer – Turns Loneliness Into a Sales Strategy
Heineken is now using dating apps to sell more beer. In Brazil and Italy, the company launched two bar-based alcohol marketing campaigns ...
Heineken Heineken Links Alcohol and Self-Care in Marketing Push
Heineken has launched a skincare product called Smootheriser, a “beer-based cream” marketed in a can designed to resemble ...
AB InBev AB InBev’s Mexican Footprint: Exploiting Water, Dodging Accountability
Grupo Modelo – owned by global giant AB InBev – is draining Hidalgo dry. While the company boasts of its “sustainability” efforts, ...