Perpetuating the Alcohol Norm: UK Reality TV Airs Barrage of Alcohol Ads

A new study reveals that reality TV shows are releasing an avalanche of unhealthy product content including alcohol, tobacco, and products high in fat, sugar, and salt (HFSS) to viewers.
The study reveals that content featuring alcohol was the most pervasive on TV shows among the three studied types of content.
Even children and young people are exposed to this marketing endangering their health and well-being.