Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 10 '26 Diageo
Diageo Created a Lemonade to Sell Whisky Where Whisky Ads Are Illegal 

Diageo created a non-alcoholic lemonade with no purpose other than to advertise Johnnie Walker whisky in a country where advertising whisky ...

Misconduct Report Mar 4 '26 AB InBev, Grupo Modelo
AB InBev Turned Mexico City’s Main Square into a Beer Ad for 400,000 People

On 1 March 2026, Grupo Modelo – the Mexican subsidiary of AB InBev, the world’s largest beer producer – staged a free Shakira ...

Misconduct Report Mar 3 '26 AB InBev, Heineken Beverages SA
How Big Alcohol Stole the Budget: Inside the Industry Campaign That Derailed South Africa’s Alcohol Tax Ambitions

South Africa’s 2026 Budget set alcohol excise at a 3.4% increase – a clear retreat from last year’s above-inflation adjustment and a ...

Misconduct Report Feb 27 '26 Ginebra San Miguel, San Miguel, San Miguel Brewery Inc.
Targeting Gen Z: The Philippine Alcohol Industry’s Youth Recruitment Strategy

The Philippine alcohol industry is running a coordinated campaign to recruit Gen Z consumers – using flavored products, influencer ...

Misconduct Report Feb 23 '26 AB InBev, Grupo Modelo
AB InBev Turns World Cup 2026 Into a $7.2 Billion Alcohol Marketing Machine

As FIFA World Cup 2026 approaches (June 11–July 19), AB InBev is executing its most aggressive alcohol marketing campaign yet, ...

Misconduct Report Feb 16 '26 AB InBev, Ambev
AB InBev Turns Netflix’s Bridgerton Into a Marketing Channel for Alcopops in Brazil

AB InBev subsidiary Ambev is using Netflix’s hit series Bridgerton to market flavoured alcoholic beverages to young women in Brazil. ...

Misconduct Report Feb 10 '26 AB InBev, Diageo
$100 Million in Alcohol Marketing, 25 Million Children: Big Alcohol’s Super Bowl Blitz

The alcohol industry spent $100 million marketing to Super Bowl 2026’s 115 million viewers. An estimated 25 million were children. ...

Misconduct Report Feb 4 '26 AB InBev
Olympic Athletes Now Sell Beer for AB InBev – Under the Banner of “Relaxation”

Ahead of the Milano Cortina 2026 Winter Olympics, AB InBev is once again weaponising sport to push its Corona brand – this time ...

Misconduct Report Feb 3 '26 Heineken
Heineken on the Tube: TfL’s Public Health Double Standard

How Heineken exploited a gap in Transport for London’s advertising policy to embed alcohol branding in public infrastructure. In ...