Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

AB InBev, Heineken

Exposed: How Big Alcohol Plans to Capture Africa 

The African region is home to 16% of the world’s population. Out of this, only 5% are alcohol consumers. Culturally the people in ...

AB InBev, Heineken

Big Beer Thirsting for Africa – and the Consequences

Big Beer and Big Alcohol in general has its sights set on the African region to maximize their profits in the years to come. Africa ...

AB InBev, Heineken

Africa: Big Alcohol Battle Brewing As Heineken Takes Over Competitor

In the latest development of Big Alcohol making inroads in the African region, Heineken has acquired the South African Distell Group which ...

Africa: Big Alcohol Drives Alcohol Use With Bigger Bottles

Using over-sized bottles, beer giant AB InBev is pumping up the volume in Africa in pursuit of ever more profits. A beer war is unfolding ...

Africa: Big Alcohol Making Inroads

In Africa Big Alcohol is making inroads with their efforts to convert alcohol abstainers to consumers, specifically targeting the middle ...

Gambia: Alcohol Lobby Achieves Tax Reduction

The Gambian parliament has decided to increase alcohol taxation to 75% for 2019. But at an extraordinary session on July 29, 2019, the ...

Heineken

Exposed: Heineken Marketing Strategies and Examples

Heineken’s track record of unethical makreting practices is appalling. From racism, exploitation of women, to cultural appropriation ...

Heineken

Ivory Coast: Beer Marketing War Rages

A raging beer marketing war in Ivory Coast between Heineken-owned Brassivoire and Castel-owned Solibra is putting children and youth in ...

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