Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Communities from Around the World Call on Netflix to Exclude Alcohol Ads
In November, Netflix will start rolling out its new and cheaper ad-supported package “basic with ads” for $6.99, per month. ...
Japanese Alcohol Industry Uses TV to Target Children and Youth with Alcohol Marketing
This study found that the number of alcohol advertisements aired at times when adolescents often watch TV is 2 to 3.2 times higher than ...
Kirin Japanese Alcohol Industry Plans to Change Alcohol Content Labeling
Japanese alcohol companies have agreed with the government to implement new voluntary alcohol labeling measures, including net alcohol ...
Special Feature: Exposed How Big Alcohol Uses Pop Culture to Perpetuate the Alcohol Norm
This special feature exposes how Big Alcohol uses pop culture to perpetuate the alcohol norm. Using pop culture to promote alcohol ...
Big Alcohol Deploys Pop Culture to Promote Brand, Drive Consumption – Examples from Japan and UK
Using pop culture to promote alcohol products to young audiences is not a new strategy for Big Alcohol. But two recent examples expose how ...
Kirin Big Alcohol Exposed: Beer Giant Kirin Still Involved With Myanmar Military
On February 5, 2021, following the recent military coup in Myanmar, beer giant Kirin announced it would terminate their two joint ventures ...
Asahi The Olympics and Alcohol Harms – An Overview
Olympics officials banned alcohol sales for both spectators and athletes in the athletes village. Despite pressure from Big Alcohol giant ...
Big Alcohol Exposed: Coca-Cola Has Begun Selling Alcoholic Lemonade in Japan
In the latest extension of Coca Cola’s arm into big alcohol, the company has started selling a new brand of alcoholic lemonade in ...
Japan: Government Invites Big Alcohol to Self-Regulate Labels
The Japanese government has invited alcohol industry giants, including Asahi and Kirin, to self-regulate labeling on their products. The ...