Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Big Alcohol Exposed: Alcohol Packaging Puts Kids in Harm’s Way

The Ready-To-Drink (RTD) alcohol category has been growing rapidly in recent years. Since young people are moving away from alcohol, RTD ...

New Study: Alcohol Ads Commonly Appeal to Minors

New research finds association between adolescents finding alcohol adverts appealing and never alcohol users’ susceptibility to initiate ...

New Zealand: Communities Want Alcohol Law Improvements for Better Youth Protection

Communities are calling for a revision of alcohol laws specifically surrounding marketing and promotion, in order to protect children and ...

European Union: Big Alcohol Lobbies Against Alcohol Health Warnings

The European Union (EU) is considering which health warning labels to put on alcohol products, following direction from the EU Beating ...

Japan: Government Invites Big Alcohol to Self-Regulate Labels

The Japanese government has invited alcohol industry giants, including Asahi and Kirin, to self-regulate labeling on their products. The ...

Germany: Parliamentary Health Committee Discusses Country’s Alcohol Policy

The parliamentary health committee held a hearing on March 3, 2021 to discuss Germany’s alcohol policy. On the agenda of the hearing ...

Scotland and COVID-19: Rising Alcohol Harm and Lack of Services Fuel Vicious Cycle

In Scotland the COVID-19 pandemic is exacerbating the long standing alcohol problem in the country. While the landmark minimum unit pricing ...

UK: New Report Exposes Big Alcohol’s Labelling Self-Regulation Failure

New research by Alcohol Change UK and the Alcohol Health Alliance exposes how Big Alcohol has failed in their labeling self-regulation. ...

AB InBev

Big Alcohol Targets Kids, Exploits Pandemic to Promote Alcohol

The alcohol industry has rolled out a new set of marketing strategies to ensure they don’t loose anymore profit while the COVID-19 ...

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