BIG alcohol exposed


Pernod Ricard

Unveiling Greenwashing: Absolut Vodka’s Paper Bottle Initiative and Sustainability Challenges in the Alcohol Industry

  Absolut Vodka has recently announced its plan to switch from glass to paper bottles. As part of a pilot project, the brand has announced …


Drunk driving campaign during Super Bowl week

Mothers Against Drunk Driving (MADD) and distributor Diageo North America have launched an anti-drunk driving campaign during the week of …

818 Tequila

Celebrities and alcohol promotion

Kendall Jenner has been promoting her own Tequila Brand, 818, engaging in a college tour. She visited different universities in the United …

Counter-act big alcohol

Help us expose and counter-act the alcohol industry’s misconduct and see how you can take action.

Take action with us and join people around the world who want to hold Big Alcohol accountable. Together we take actions to expose the greed and ruthlessness of alcohol companies and their front groups. Together we campaign to stop the alcohol industry from harming people and communities. Together we launch initiatives to hold Big Alcohol accountable for their predatory practices. Together we demand change and make it happen.

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