Revealing the unethical business methods of the alcohol industry
Alcohol is a causal factor in more than 200 disease and injury conditions most notably alcohol dependence, liver cirrhosis, cancers and injuries.
There is a causal relationship between alcohol use and a range of mental and behavioral disorders, other NCDs such as cancer, diabetes and heart disease as well as injuries.
Alcohol use contributes to a substantial amount of the global burden of NCDs. 25 chronic diseases and conditions are entirely attributable to alcohol.
Alcohol use is related to more than 274 million years of healthy life lost (DALYs) in the Americas alone, in 2012.
In Cambodia, 83% of beer seller (so called "beer girls") are subjected to unwanted sexual contact.
More than 10% of U.S. children live with a parent that has alcohol problems, according to a 2012 study.
Alcohol harm results in a significant health, social and economic burden on society at large.
Alcohol increases the occurrence and severity of Intimate Partner Violence. The economic costs of IPV include health care and judicial systems costs as well as lost earnings.
Estimated costs of IPV (USA): US$12.6 billion a year. Perpetrators have been estimated to consume alcohol in 55% of cases.
Alcohol is the leading risk factor for death and disability among people aged 15 to 49 years worldwide - the period when people are most productive economically.
The economic burden of alcohol worldwide is substantial, accounting for up to 5.44% of Growth Domestic Product in some countries.
Globally, alcohol causes approximately 3.3 million deaths every year. That means: every 10 seconds a human being dies due to alcohol.
Alcohol consumption causes death and disability relatively early in life. In the age group 20-39 years, about 25% of total deaths are due to alcohol.
Globally, alcohol consumption is the fifth leading risk factor for premature death and disability; among people between the ages of 15 and 49, it is the first.
Alcohol is the fifth leading health risk factor globally and risk factor number one in parts of Sub-Saharan Africa.
In Europe: Alcohol is the leading risk factor for ill-health and premature death for the core of the working age population (25 to 59 years of age).
Alcohol is responsible for 1 in 7 male deaths and 1 in 13 female deaths in the age group of 15 to 64 years, resulting in ca. 120 000 premature deaths in Europe.
Here are some examples of where the alcohol industry has clearly crossed the line with their marketing towards children and youth
Do you have more examples? Please send us any pictures or links with alcohol marketing targeting children and youth.