BIG alcohol exposed

LATEST CASES OF UNETHICAL PRACTICES

Heineken

Heineken’s ‘Heinekicks’: A Sneaky Move to Target Gen-Z in Markets Where Alcohol Marketing is Banned

Heineken’s latest promotion, “Heinekicks,” is a troubling campaign aimed at reaching Gen-Z in markets where the general public is …

Constellation Brands, Molson Coors

Alcohol Companies’ use Data-Driven Tactics to Target Gen Z

Alcohol companies are ramping up targeted marketing strategies to engage Generation Z, leveraging everything from social media and …

Heineken

Heineken’s Larger Bottle in Nigeria: A Push for More High-Risk Alcohol Use

Heineken’s recent introduction of a 45cl bottle in Nigeria raises public health concerns. The larger bottle size may encourage increased …

Counter-act big alcohol

Help us expose and counter-act the alcohol industry’s misconduct and see how you can take action.

Take action with us and join people around the world who want to hold Big Alcohol accountable. Together we take actions to expose the greed and ruthlessness of alcohol companies and their front groups. Together we campaign to stop the alcohol industry from harming people and communities. Together we launch initiatives to hold Big Alcohol accountable for their predatory practices. Together we demand change and make it happen.

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