BIG ALCOHOL COMPANY PROFILES
Look behind the carefully crafted image of the major alcohol companies. Who are they really and how do they really operate? Dive deep into continuously updated profiles of the major alcohol producers and their front groups and see in detail and with concrete examples from around the world how each of them operates to maximize profits deploying the DUBIOUS FIVE strategies.
BIGGEST ALCOHOL COMPANIES BY REVENUE IN 2022
Recent data reveals the top publicly traded alcohol industry giants by revenue in 2022.
Below, we list them based on revenue and with a view to their presence in markets around the world. These are the alcohol companies that seeks to dominate communities and societies around the world with the use of predatory practices.
- Anheuser-Busch InBev (Belgium): $59.09 Bn
- Heineken Holding (Netherlands): $30.75 Bn
- Kweichow Moutai (China): $19.82 Bn
- Asahi Group Holdings (Japan): $18.87 B
- Diageo (UK): $16.23 Bn
- Kirin Holdings (Japan): $14.77 Bn
- Pernod Ricard (France): $11.17 Bn
- Molson Coors Brewing (U.S.): $11.17 Bn
- Suntory Holdings (Japan): $10.98 Bn
- Constellation Brands (U.S.): $9.78 Bn
- Carlsberg (Denmark): $9.70 Bn
- Thai Beverage (Thailand): $8.25 B
- Brown-Forman (U.S.): $4.25 B
- Tsingtao (China): $4.88 B
The products and practices of these alcohol companies, across the beer, wine, and hard liquor industries, are the cause and driver of massive harm to people, communities, and societies worldwide.
BIG ALCOHOL MARKET CONCENTRATION
We map the most dominant brands, per alcohol industry giant. It is largely these multinational alcohol giants and their brands that fuel the alcohol burden around the world.
The map illustrates vividly the extreme concentration of market power in the global alcohol industry.
This matters because market power means political, financial, and marketing power that these alcohol giants use to pursue profit maximization. Especially Big Beer is extremely concentrated and Big Liquor increasingly so.
The largest global companies are oligopolies and sometimes near-monopolies when it comes to national markets. Oligopoly market shares mean oligopoly profits, and these companies are among the world’s more profitable large companies per dollar invested.
Revenues of the nine largest companies by volume for which data were available totaled $141.2 billion (as per Jernigan, Ross, 2020).
If these companies together were a country, they would be larger than the gross domestic product of all but 54 of the world’s nations.
BIG ALCOHOL IN THEIR OWN WORDS
Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume […] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.
“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.
To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels.”
Source: Molson Coors Annual Report 2022
