BIG ALCOHOL IN THEIR OWN WORDS

• Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume […] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.

  Source: Source: Research article

• “If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.

  Source: Source: Research article

• To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels.”

  Source: Source: Molson Coors Annual Report 2022

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ColombiaColombiaSouth AfricaSouth AfricaSri LankaSri LankaSri LankaSri LankaSri LankaPhilippinesPhilippinesPhilippinesBrazilBrazilBrazilKenyaKenyaKenyaKenyaMexicoMexicoMexicoMexicoGlobalGlobalGlobalGlobalGlobalGlobalGlobalGlobalGlobalGlobalGlobal

BIGGEST ALCOHOL COMPANIES BY REVENUE

Recent data reveals the top publicly traded alcohol industry giants by revenue.

Below, we list them based on revenue and with a view to their presence in markets around the world. These are the alcohol companies that seeks to dominate communities and societies around the world with the use of predatory practices.

• Molson Coors Brewing (U.S.): $11.93 Bn
• Suntory Holdings (Japan): $11.02 Bn
• Constellation Brands (U.S.): $10.10 Bn
• Carlsberg (Denmark): $9.70 Bn
• Endeavour Group (Australia): $7.91 Bn
• Thai Beverage (Thailand): $7.81 B
• Anheuser-Busch InBev (Belgium): $59.929 Bn
• Heineken Holding (Netherlands): $33.56 Bn
• Diageo (UK): $32.43 Bn
• Kweichow Moutai (China): $22.71 Bn
• Asahi Group Holdings (Japan): $119.25 Bn
• Kirin Holdings (Japan): $14.77 Bn
• Pernod Ricard (France): $13.24 Bn
• Wuliangye Yibin (China): $12.31 Bn

The products and practices of these alcohol companies, across the beer, wine, and hard liquor industries, are the cause and driver of massive harm to people, communities, and societies worldwide.

BIG ALCOHOL MARKET CONCENTRATION

We map the most dominant brands, per alcohol industry giant. It is largely these multinational alcohol giants and their brands that fuel the alcohol burden around the world.

The map illustrates vividly the extreme concentration of market power in the global alcohol industry.

This matters because market power means political, financial, and marketing power that these alcohol giants use to pursue profit maximization. Especially Big Beer is extremely concentrated and Big Liquor increasingly so.

If these companies together were a country, they would be larger than the gross domestic product of all but 54 of the world’s nations.