Big Alcohol Exposed: Alcohol Packaging Puts Kids in Harm’s Way

The Ready-To-Drink (RTD) alcohol category has been growing rapidly in recent years. Since young people are moving away from alcohol, RTD alcohol is one of the alcohol industry’s ploys to push their products on today’s youth.
Big Alcohol claims they do not market RTDs or any other alcohol products to children, but their actions contradict their words. Most of these alcoholic RTDs are marketed in packaging which are child-friendly. One such product was exposed in Australia, where an alcohol product resembled the chocolate malt drink Milo.
After a child accidentally consumed this alcoholic product, thinking it was Milo, the packaging was banned. But, no further action was taken against the alcohol company.