Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Big Alcohol Uses Free Trade Deal Between UK and India to Weaken India’s Alcohol Policy
The chief executive of Chivas Brothers expressed hopes a free-trade deal between the UK and India would make it easer for their whisky ...
Liquor Giant Pumps Dollars Into Marketing to Drive ‘Longterm Growth’
Pernod Ricard plans to pump more dollars into marketing to drive higher consumption of their alcohol products in the long-term. In 2021, ...
Heineken Festive Profits: Big Alcohol Hijacks Christmas Season
The alcohol industry exploits Christmas as another marketing opportunity to normalize alcohol use, drive more sales and increase their ...
South Korea: Alcohol Industry Pushes for Weakening of Alcohol Policy
The alcohol industry in South Korea recorded more sales in 2020 even amidst the raging COVID-19 pandemic. Yet, Big Alcohol is pushing to ...
AB InBev, Bacardi, Heineken USA: Regulator Puts Big Alcohol on Notice Over Deceptive Marketing Practices
The Federal Trade Commission (FTC) issued over 700 “Notice of Penalty Offenses” to a large number of businesses, includinng many Big ...
Big Alcohol Abuses Alcohol-Free Trend For Alcohol Brand Promotion
For the alcohol industry one of the biggest threats to profits is the growing alcohol-free norm among Gen Z and Millennials. These two ...
AB InBev Exposing Pernod Ricard: Four Strategies They Deploy to Clamor for Profits During Pandemic
Pernod Ricard recorded a 9.5% fall in sales for the fiscal year 2020. Clamoring for profits, the alcohol giant deploys four strategies: ...
India: Fallout From Alcohol Sales Re-Opening
As India moves to relax lockdown laws, the nationwide alcohol retail sales ban has been lifted. While the alcohol industry is rejoicing in ...
Pernod Ricard Exposed: Harmful Alcohol Norm at Work
A member of Pernod Ricard’s sales team took the firm to labor courts due to being made ill from alcohol use under pressure from the ...