Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Bacardi Big Alcohol Exploits India-UK Trade Agreement to Reduce Tariffs, Increase Profits
Movendi International reported back in February that Big Alcohol will seek to slash India’s customs duty on imported alcohol products ...
Asahi Big Alcohol Reveals Dependence on Cheap Alcohol in New Zealand, Battles Against Alcohol Tax Rate Adjustment to Inflation Rate
The excise tax rate on alcohol is adjusted to inflation annually in New Zealand. With inflation rising this means alcohol taxes will also ...
Alcohol Consumption Is Rising Among Heavy Users in India
The latest National Family Health Survey data between 2019 and 2021 report a decline in alcohol use compared with previous surveys. ...
Heineken Big Alcohol Lobbies Against Alcohol Taxation in India and Kenya – Again
Two countries, one story: Big Alcohol has renewed its lobbying efforts against alcohol tax improvements in Kenya and also to weaken alcohol ...
Heineken Big Alcohol Bets Big on Metaverse to Push Alcohol Availability
Big Alcohol is rapidly expanding into the metaverse to increase alcohol availability and drive consumption for more profit. The alcohol ...
Alcohol Giant Pernod Ricard Accused of Hidden Marketing in TikTok, Instagram
Two social media accounts on TikTok and Instagram under one and the same username are promoting Pernod Ricard products. The content is ...
Big Alcohol’s Ad Campaign With K-Pop Star Under Investigation in Thailand
Recently, Big Alcohol partnered with popular K-Pop star Lisa from the group Blackpink for a marketing campaign. Lisa who is now based in ...
AB InBev, Carlsberg, Heineken Big Alcohol’s Actions in Russia After Putin’s Invasion of Ukraine
Many multinational corporations are leaving Russia in a mass exodus after Putin’s invasion of Ukraine. The Washington Post reports ...
Buying Entry and Influence: Alcohol Industry and the UK All Parliamentary Groups
A case study of buying entry points and influence in the UK Parliament. In 2019, MP Alison Thewliss rejected an approach from a lobby group ...