Big Alcohol Abuses Alcohol-Free Trend For Alcohol Brand Promotion
Posted on October 07, 2021 in Asia-Pacific, Europe, The AmericasFor the alcohol industry one of the biggest threats to profits is the growing alcohol-free norm among Gen Z and Millennials. These two generations are far less interested in alcohol than older generations. Young people have very good reasons for staying or becoming alcohol-free, including better health and saving money.
But the alcohol industry has geared up to exploit the trend to promote their major alcohol brands.