Big Alcohol Abuses Alcohol-Free Trend For Alcohol Brand Promotion

Posted on October 07, 2021 in Asia-Pacific, Europe, The Americas

For the alcohol industry one of the biggest threats to profits is the growing alcohol-free norm among Gen Z and Millennials. These two generations are far less interested in alcohol than older generations. Young people have very good reasons for staying or becoming alcohol-free, including better health and saving money.
But the alcohol industry has geared up to exploit the trend to promote their major alcohol brands.

Alcohol Free, Alcohol Free Environment, Alcohol-Free Lifestyle, Availability, BigAlcoholExposed, Diageo, Evidence, Generation Z, Millennials, News, NoLo, Pernod Ricard, Public Health, Sober, Sober Curious, Sober Life
Read full article
Back to top