Exposing Pernod Ricard: Four Strategies They Deploy to Clamor for Profits During Pandemic

Posted December 12 2020 AB InBev, Alcohol Harm, Alcohol Industry Lobbyism, alcohol marketing, Big Alcohol, BigAlcoholExposed, Conflict Of Interest, Digital Marketing, Generation Z, MUP, Pernod Ricard, Under-Age

Pernod Ricard recorded a 9.5% fall in sales for the fiscal year 2020. Clamoring for profits, the alcohol giant deploys four strategies: expanding their push into data tracking every move of consumers; aggressively exploiting specific groups that are already more vulnerable to alcohol harms; using Big Tobacco’s playbook in asking for partnership while lobbying and litigating against any policy that is a threat to their private profit maximization; and tarketing alcohol promotions to youth and under-age.

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