Liquor Giant Pumps Dollars Into Marketing to Drive ‘Longterm Growth’

Posted February 18 2022 alcohol marketing, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Evidence, News, Pernod Ricard

Pernod Ricard plans to pump more dollars into marketing to drive higher consumption of their alcohol products in the long-term.
In 2021, the liquor giant raked in rising profits. And for 2022, they ready aggressive marketing spending to further increase alcohol consumption

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