Alcohol Giant Pernod Ricard Accused of Hidden Marketing in TikTok, InstagramPosted April 21 2022
Two social media accounts on TikTok and Instagram under one and the same username are promoting Pernod Ricard products. The content is illegal under the French Evin’s law. Some of the content is highly unethical, associating alcohol with driving and even featuring children.
The Addictions France Association has filed a case with the courts asking the courts to order TikTok and Instagram (through its parent company Meta) to communicate the name and contact details of the internet user behind the two accounts which are suspected to be advertising in disguise for alcohol giant Pernod Ricard.