Big Alcohol’s Ad Campaign With K-Pop Star Under Investigation in Thailand

Posted April 05 2022 Alcohol Harm, alcohol marketing, Alcohol Policy, Big Alcohol, BigAlcoholExposed, K-Pop, Pernod Ricard

Recently, Big Alcohol partnered with popular K-Pop star Lisa from the group Blackpink for a marketing campaign. Lisa who is now based in South Korea is originally from Thailand, where alcohol advertising is banned. Many of her Thai fans have shared the ads on their social media prompting authorities to launch an investigation.

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