Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Oct 16 '25 Heineken, Heineken Mexico
Heineken Exploits Social Media “Engagement” to Fuel High-Risk Alcohol Use in Mexico

Heineken Mexico systematically uses social media as both a marketing channel and a product development tool. In El Economista, company ...

Misconduct Report May 30 '25 Fábrica de Licores de Antioquia
Antioquia Liquor Factory Uses Pregnancy to Promote Alcohol on Social Media

Community Submission: “This company has a history of aggressive and openly misleading advertising. In this case, they use an influencer ...

Misconduct Report Jul 25 '24
Social Media Alcohol Ads Exposure Drives Driving Under the Influence of Alcohol Among Young People in the U.S.

Little is known about the consequences of substance-related advertising on driving under the influence of alcohol (DUIA) or driving under ...

Misconduct Report Jul 25 '24
Social Media Alcohol Ads Exposure Drives Driving Under the Influence of Alcohol Among Young People in the U.S.

Little is known about the consequences of substance-related advertising on driving under the influence of alcohol (DUIA) or driving under ...

Misconduct Report Jun 21 '24 AB InBev
Big Alcohol Uses Social Media to Create Parallel Universe Where Actual Alcohol Harms and Policy Solutions Are Absent

The present study addresses two key questions: What are the main issues that the key alcohol industry actors in Uganda concentrate on in ...

Misconduct Report Jun 21 '24 AB InBev
Big Alcohol Uses Social Media to Create Parallel Universe Where Actual Alcohol Harms and Policy Solutions Are Absent

The present study addresses two key questions: What are the main issues that the key alcohol industry actors in Uganda concentrate on in ...

Misconduct Report Apr 6 '24
Inside the Celebrity Alcohol Boom: Industry Trends, Ethics, and Public Health Risks

More and more celebrities venture into the alcohol industry. They use star power to push alcohol on more people, elevating premium alcohol ...

Misconduct Report Feb 23 '23 Bacardi
Exposed: Alcohol Companies Among Instagram’s Fastest Growing Brands

Social media has become one of the most popular platforms in alcohol marketing, reaching a large group of people, often minors and young ...

Misconduct Report Jan 31 '23
Embracing the Non-Traditional: Alcohol Advertising on TikTok

The researchers have focused on TikTok because of the asymmetry between the number of users it has and the amount of research done on how ...