Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

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Exposed: Alcohol Companies Among Instagram’s Fastest Growing Brands

Social media has become one of the most popular platforms in alcohol marketing, reaching a large group of people, often minors and young ...

Embracing the Non-Traditional: Alcohol Advertising on TikTok

The researchers have focused on TikTok because of the asymmetry between the number of users it has and the amount of research done on how ...

Exposed: Predatory Alcohol Industry Practices on Tiktok

A survey conducted by journalists at the research site Pointer found that the Tiktok feed a 13-year-old Dutch boy scrolled through for an ...

Netherlands: Big Alcohol Floods TikTok With Alcohol Promotions to Teens

Journalists of Pointer created a fake TikTok account for a 13 year old Dutch teenager and found it to be flooded with alcohol promotions. ...

Exposing How Big Alcohol Targets Young People Online

The alcohol industry is continuously innovating and adapting social media marketing to deploy predatory tactics of invading the most ...

Young Swedes Get Hold of Alcohol Via Snapchat and Instagram

A survey commissioned by Systembolaget and conducted by C.A.N. reveals how Swedish youth between 16 to 21 years of age get hold of alcohol ...

WHO Europe Video: Young People’s Views About Alcohol Digital Marketing

Four young people from different countries in the WHO European Region discuss their experience with alcohol marketing on their smartphones ...

Alcohol Advertising Generally Leads To Higher Alcohol Consumption

Prompted by the National Prevention Agreement (2018) in Netherlands, a systematic literature review and four focus group sessions were ...

Australia: Children Increasingly Exposed to Harmful Digital Marketing

A new report by VicHealth, the Foundation for Alcohol Research and Education (FARE) and the Obesity Policy Coalition (OPC) provides ...

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