Alcohol Advertising Generally Leads To Higher Alcohol Consumption

Prompted by the National Prevention Agreement (2018) in Netherlands, a systematic literature review and four focus group sessions were conducted to describe the current body of knowledge about the scope and consequences of alcohol marketing.

The most important conclusion was that the majority of scientific studies and reviews conclude that there are positive associations between alcohol marketing and alcohol consumption, also in (underage) youth. The researchers highlight the need for attention on the increase in alcohol-related content and alcohol marketing on social media.

The study concludes that alcohol marketing is omnipresent in Dutch society, and that alcohol marketing also reaches minors.