Exposing How Big Alcohol Targets Young People Online

The alcohol industry is continuously innovating and adapting social media marketing to deploy predatory tactics of invading the most intimate and private spaces of people, including young people, to sell more alcohol.
Now the alcohol marketing machine is further accelerating with the integration of advertising and online retail and on-demand delivery.
All this is largely escaping public scrutiny and accountability.
But a new research project is set to pull Big Alcohol’s latest marketing practices out of the shadows.