Embracing the Non-Traditional: Alcohol Advertising on TikTok

Posted on January 31, 2023 in Africa, Africa, Africa, Africa, Africa

The researchers have focused on TikTok because of the asymmetry between the number of users it has and the amount of research done on how the platform influences health.
The researchers have demonstrated five categories in which alcohol is currently promoted to minors.
The public health community now needs to focus on research and tools that will allow better insights and accurate monitoring as a matter of urgency.

Alcohol Harm, alcohol marketing, Alcohol Policy, BigAlcoholExposed, Evidence, Science, Social Media, Social Media Marketing, TikTok
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