Big Alcohol: New Marketing Tools

Posted October 21 2019 Alcohol Harm, alcohol marketing, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Labelling, News, Public Health, Self-Regulation, Under-Age

Big Alcohol is using new and attractive marketing tools which are appealing to underage kids in Australia. The alcohol industry’s regulator says marketers are using frozen vodka ice blocks and cheap ciders labelled with rainbows, unicorns and cartoons to encourage under-age Australians to use alcohol. This has sparked strong calls by public health advocated for an independent watchdog to regulate the industry…

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