Alcohol Ads Characteristics That Increase The Likelihood of Code Breaches

The aim of this study was to assess the characteristics of Australian alcohol advertisements that breach the Alcohol Advertising Review Board’s (AARB) Code, with a particular focus on provisions relating to youth exposure. On average, each of the assessed ads breached four AARB provisions, of which three breaches pertained to youth-related provisions.
Across all categories, the proportion of youth-related provisions violated was significantly larger than the proportion of total provisions violated…