Alcohol Ads Characteristics That Increase The Likelihood of Code Breaches

Posted May 26 2020 3 Best Buys, Alcohol Harm, alcohol marketing, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Evidence, Report, Science, Self-Regulation

The aim of this study was to assess the characteristics of Australian alcohol advertisements that breach the Alcohol Advertising Review Board’s (AARB) Code, with a particular focus on provisions relating to youth exposure. On average, each of the assessed ads breached four AARB provisions, of which three breaches pertained to youth-related provisions.
Across all categories, the proportion of youth-related provisions violated was significantly larger than the proportion of total provisions violated…

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