Alcohol Marketing and Adolescent and Young Adult Alcohol Use Behaviors

The goal of this systematic review was to summarize cross-sectional research investigating the relationship between alcohol marketing exposures and alcohol use behaviors among young people.
Across alcohol use outcomes, marketing exposure types, and different media sources, the study findings suggest that, overall, the cross-sectional research provides more evidence for a positive relationship between alcohol marketing exposure and alcohol use behavior among adolescents and young adults than negative or null evidence. In other words, the cross-sectional evidence supports that alcohol marketing exposure may be associated with young peoples’ alcohol use behaviors…