Australia: Alcohol Marketing Self-Regulation Fails to Protect Youth

A new trend revealed that many ads are using humor to market alcohol to women and other vulnerable groups. ‘Get them laughing to get them drinking [alcohol]’ seems to be the motto of the alcohol industry according to an analysis of alcohol ads displayed across a range of media types in Australia. New scientific studies show that alcohol marketing self-regulation by the alcohol industry fails to protect Australian minors from alcohol promotions…