Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Special Feature: Communities from Around the World Call on Netflix to Exclude Alcohol Ads
This special feature reports on digital alcohol marketing and the harms it causes, as communities from around the world are calling on ...
Communities from Around the World Call on Netflix to Exclude Alcohol Ads
In November, Netflix will start rolling out its new and cheaper ad-supported package “basic with ads” for $6.99, per month. ...
Diageo Exposed: How Diageo Uses (Growing) Marketing (Spending) to Drive (Rising) Sales
Diageo has increased its marketing spending by 51% since 2017. The Big Alcohol giant is using new data and technology tools to target ...
Young People Call for Protection from ‘Dark Marketing’
Today’s young people are flooded with ‘dark marketing’ for harmful products. This type of marketing is advertisements ...
Brand New WHO Report Highlights Glaring Gaps in Cross-Border Alcohol Marketing Regulation
A brand new report from the World Health Organization highlights the increasing use of sophisticated online marketing techniques by the ...
Google Users Dislike Alcohol Ads: Now Google Lets People Limit Ads Exposure
When users were asked what advertising categories they would most like to opt out of alcohol and gambling ranked the highest. Accordingly ...
Heineken Big Alcohol Bets Big on Metaverse to Push Alcohol Availability
Big Alcohol is rapidly expanding into the metaverse to increase alcohol availability and drive consumption for more profit. The alcohol ...
Alcohol Giant Pernod Ricard Accused of Hidden Marketing in TikTok, Instagram
Two social media accounts on TikTok and Instagram under one and the same username are promoting Pernod Ricard products. The content is ...
Exposing How Big Alcohol Targets Young People Online
The alcohol industry is continuously innovating and adapting social media marketing to deploy predatory tactics of invading the most ...