Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Alcohol Companies Expose More Than Half of U.S. Adolescents to Alcohol Marketing

This study examined self-reported exposure to alcohol marketing among adolescents in the U.S. The study also assessed youth alcohol ...

Special Feature: Communities from Around the World Call on Netflix to Exclude Alcohol Ads 

This special feature reports on digital alcohol marketing and the harms it causes, as communities from around the world are calling on ...

Communities from Around the World Call on Netflix to Exclude Alcohol Ads 

In November, Netflix will start rolling out its new and cheaper ad-supported package “basic with ads” for $6.99, per month. ...

Diageo Exposed: How Diageo Uses (Growing) Marketing (Spending) to Drive (Rising) Sales

Diageo has increased its marketing spending by 51% since 2017. The Big Alcohol giant is using new data and technology tools to target ...

Young People Call for Protection from ‘Dark Marketing’

Today’s young people are flooded with ‘dark marketing’ for harmful products. This type of marketing is advertisements ...

Brand New WHO Report Highlights Glaring Gaps in Cross-Border Alcohol Marketing Regulation

A brand new report from the World Health Organization highlights the increasing use of sophisticated online marketing techniques by the ...

Google Users Dislike Alcohol Ads: Now Google Lets People Limit Ads Exposure

When users were asked what advertising categories they would most like to opt out of alcohol and gambling ranked the highest. Accordingly ...

Heineken

Big Alcohol Bets Big on Metaverse to Push Alcohol Availability

Big Alcohol is rapidly expanding into the metaverse to increase alcohol availability and drive consumption for more profit. The alcohol ...

Alcohol Giant Pernod Ricard Accused of Hidden Marketing in TikTok, Instagram

Two social media accounts on TikTok and Instagram under one and the same username are promoting Pernod Ricard products. The content is ...

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