Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Nov 1 '25
Teens Exposed to Social Media Alcohol Marketing Are Much More Likely to (Binge) Consume Alcohol

Teens and young adults who see alcohol promotions in their social media feeds are more likely to consume alcohol and engage in binge ...

Misconduct Report Sep 8 '25 Heineken, Heineken Brazil
Intrusive and calculated – Heineken interrupts Netflix to push beer into the living room

Heineken has taken alcohol marketing into Brazilian living rooms with a campaign called “Hijack Socialization.” In partnership with ...

Misconduct Report Apr 7 '25 Asahi
Asahi Caught Using Surveillance Ads to Push Beer Across Every Screen

Asahi’s latest digital marketing campaign – developed with adtech giant The Trade Desk – shows just how far Big Alcohol is willing to ...

Misconduct Report Jul 25 '24
Alcohol Companies Expose More Than Half of U.S. Adolescents to Alcohol Marketing

This study examined self-reported exposure to alcohol marketing among adolescents in the U.S. The study also assessed youth alcohol ...

Misconduct Report Jul 25 '24
Alcohol Companies Expose More Than Half of U.S. Adolescents to Alcohol Marketing

This study examined self-reported exposure to alcohol marketing among adolescents in the U.S. The study also assessed youth alcohol ...

Misconduct Report Apr 6 '24
Inside the Celebrity Alcohol Boom: Industry Trends, Ethics, and Public Health Risks

More and more celebrities venture into the alcohol industry. They use star power to push alcohol on more people, elevating premium alcohol ...

Misconduct Report Oct 21 '22
Special Feature: Communities from Around the World Call on Netflix to Exclude Alcohol Ads 

This special feature reports on digital alcohol marketing and the harms it causes, as communities from around the world are calling on ...

Misconduct Report Oct 21 '22
Communities from Around the World Call on Netflix to Exclude Alcohol Ads 

In November, Netflix will start rolling out its new and cheaper ad-supported package “basic with ads” for $6.99, per month. ...

Misconduct Report Aug 31 '22
Diageo Exposed: How Diageo Uses (Growing) Marketing (Spending) to Drive (Rising) Sales

Diageo has increased its marketing spending by 51% since 2017. The Big Alcohol giant is using new data and technology tools to target ...