Communities from Around the World Call on Netflix to Exclude Alcohol Ads
Posted on October 21, 2022 in Africa, Asia-Pacific, Australia, Brazil, Eastern Mediterranean, Europe, France, Germany, Italy, Japan, South Korea, Spain, The Americas, United Kingdom, United States of AmericaIn November, Netflix will start rolling out its new and cheaper ad-supported package “basic with ads” for $6.99, per month. Netflix has decided to exclude certain advertisements, such as gambling ads from this new ad plan.
A group of over 50 signatories representing communities from around the world has sent a letter to the Chairman of Netflix calling on the streaming service to extend the exclusion of advertising to alcohol ads in the new tier.
In addition to not promoting a harmful product that kills 3 million people globally, excluding alcohol ads from Netflix would also make the platform more relatable to people, specifically young people by respecting their values of health, justice, and sustainability.