Young People Call for Protection from ‘Dark Marketing’

Posted July 07 2022 4WHO, Alcohol Harm, alcohol marketing, Alcohol Policy, Big Alcohol, BigAlcoholExposed, CDoH, Digital Marketing, Evidence, News, WHO

Today’s young people are flooded with ‘dark marketing’ for harmful products. This type of marketing is advertisements that appear fleetingly only for audiences targeted explicitly by the marketer. The nature of dark marketing makes it extremely hard to monitor, scrutinize or regulate since this marketing is not in the public domain.
Young people, young citizen scientists, are now calling for better protection from this type of marketing.

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