Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
The French Évin Law on Alcohol Advertising Reduces the Attractiveness of Alcohol for Young People
This study found that regulating alcohol advertising content strongly, as per France’s Évin law in 1991 or similar measures in other ...
Children’s Exposure to Brand Marketing
This study found that children are repeatedly exposed to marketing through multiple mediums and across all settings, and the findings ...
Social Media and Alcohol Harm: Troubling Depictions of Underage Alcohol Use on TikTok
A recent study published in the Journal of Studies on Alcohol and Drugs found that the majority of the videos using the hashtag #alcohol on ...
Namibia: Government Mulls Alcohol Advertising Ban
The government of Namibia is in the process of drafting a bill called “The Prevention and Treatment of Substance Use”. This ...
Analysis of Marketing by Alcohol Brands on Facebook and Instagram During the First UK Lockdown
This study found that alcohol brands quickly adapted to the changing social, economic and health context of the global pandemic. Brands ...
Guinness Branded Alcohol Marketing During the 2019 Rugby Six Nations Championship
This study found that during the 15 games of the 2019 Guinness Six Nations Championship, Guinness-related branding (‘Guinness’ and the ...
Are Alcohol Shops Using Twitter To Increase Advertising or Encourage Alcohol Use During COVID-19?
This study found that there was no evidence of increased tweet frequency, however, some COVID-specific alcohol advertising was detected ...
Switzerland: Young People Are Exposed to Alcohol Promotions Every Five Minutes
A study by Addiction Switzerland found that young people in Switzerland are exposed to alcohol promotions every five minutes. This happens ...
New Zealand: Communities Want Alcohol Law Improvements for Better Youth Protection
Communities are calling for a revision of alcohol laws specifically surrounding marketing and promotion, in order to protect children and ...