Are Alcohol Shops Using Twitter To Increase Advertising or Encourage Alcohol Use During COVID-19?

Posted on May 21, 2021 in Asia-Pacific, Asia-Pacific

This study found that there was no evidence of increased tweet frequency, however, some COVID-specific alcohol advertising was detected that leveraged the pandemic (4.0%) or referencing the pandemic without explicitly promoting alcohol (12.0%). The most popular market messages used in the tweets were encouraging alcohol use (15.4%) and easy access to alcohol at home (9.5%).

The use of COVID-specific alcohol marketing on social media raises important considerations for legislative and regulatory requirements, particularly during major health events such as a pandemic.

Advertising, Alcohol Harm, alcohol marketing, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Digital Marketing, Evidence, Public Health, Science, Social Media Marketing, Twitter
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