Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Alcohol TV Ads Exposure Linked to Alcohol Use Behavior

A new study by researchers at Corenell University has added to the growing evidence base showing alcohol TV ads exposure is linked to ...

Estimated Televised Alcohol Advertising Exposure and Alcohol Use Behavior among Americans

The average respondent was exposed to an estimated 576 [95% confidence interval (CI) = 570–582] televised alcohol advertisements in the ...

Australia: Shocking COVID-19-Theme Alcohol Marketing

As people are self-isolating in Australia due to the COVID-19 pandemic, opportunistic Big Alcohol has started shocking COVID-19-themed ...

Australia: Cancer Council WA Calls Out Opportunistic Alcohol Marketing

Following an avalanche of alcohol ads on print and social media, the Cancer Council WA has called out the alcohol industry for ...

Heineken

Big Alcohol Exposed: Coors Cancels Two Ads

In light of the COVID-19 pandemic Big Alcohol company MillerCoors has had to cancel two of their ad campaigns. The ads exposed Coors’ ...

The Alcohol Marketing Landscape

This study found that alcohol marketing is widespread globally and a structural element of the alcoholic beverage industry. The oligopoly ...

Poland: Alcohol Advertising Regulations Inadequate

Poland has alcohol marketing restrictions in place intended to effectively limit alcohol advertising, promotions and sponsorship but ...

Youth Exposure to Alcohol Advertising in the United States

Both underage viewers and young adults switched channels during alcohol advertisements. Using commercial ratings rather than program ...

Beer Ads and Teens’ Alcohol Use Knowledge, Expectancies, and Behavior

The present findings suggest that previous work may have underestimated the relationship between alcohol advertising and adolescents’ ...

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