Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Feb 3 '26 Heineken
Heineken on the Tube: TfL’s Public Health Double Standard

How Heineken exploited a gap in Transport for London’s advertising policy to embed alcohol branding in public infrastructure. In ...

Misconduct Report Nov 25 '22 Heineken
Netherlands: Concerns About Zero-Alcohol Marketing

At first glance, the growing trend for companies even Big Alcohol companies to produce zero-alcohol or low-alcohol products seems positive ...

Misconduct Report Nov 22 '22 AB InBev, Heineken
Exposing Greed and Hypocrisy: How the FIFA World Cup Matters for Big Beer  

This deep dive exposes the greed and hypocrisy of Big Beer’s sponsorship of the FIFA World Cup. We also delve into how beer giant AB ...

Misconduct Report Oct 5 '22
Netherlands: Big Alcohol Floods TikTok With Alcohol Promotions to Teens

Journalists of Pointer created a fake TikTok account for a 13 year old Dutch teenager and found it to be flooded with alcohol promotions. ...

Misconduct Report Aug 29 '22
Australians Support Alcohol Advertising Ban

A new poll of over 1000 Australians has found that a majority supports a ban on alcohol advertising on television. A ban on alcohol TV ads ...

Misconduct Report Jul 21 '22
Ghana: Movendi Members Advance Alcohol Policy Advocacy

Movendi members in Ghana are advancing alcohol policy advocacy. Recently the Ghana Non-Communicable Disease Alliance (GhNCD) released a ...

Misconduct Report Jul 20 '22
Alcohol Packaging as a Promotional Tool

This research conducted by the University of Stirling and supported by Alcohol Focus Scotland looked at how the packaging of alcohol ...

Misconduct Report Jun 28 '22
Alcohol Marketing, Advertisement Perceptions and Social Norms and Alcohol Problems Among Youth In Uganda

This study found that alcohol marketing exposure and allure are significant predictors of heavy alcohol use and problem alcohol use among ...

Misconduct Report May 7 '22
Google Users Dislike Alcohol Ads: Now Google Lets People Limit Ads Exposure

When users were asked what advertising categories they would most like to opt out of alcohol and gambling ranked the highest. Accordingly ...