Children’s Exposure to Brand Marketing

Posted January 12 2022 Advertising, Big Alcohol, BigAlcoholExposed, Commercial Determinants of Health, Evidence

This study found that children are repeatedly exposed to marketing through multiple mediums and across all settings, and the findings suggests that marketing privileges particular messages, for example, marketing of harmful commodities. Given the key role marketing plays in establishing and supporting consumption norms, and perpetuating the normalisation of overconsumption which contributes to environmental degradation, these findings suggest an urgent need to reduce marketing to promote planetary health.

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