Social Media and Alcohol Harm: Troubling Depictions of Underage Alcohol Use on TikTok

A recent study published in the Journal of Studies on Alcohol and Drugs found that the majority of the videos using the hashtag #alcohol on TikTok depicted alcohol use in a positive light, ignoring its dangers.
We explore three key issues with alcohol marketing on social media and what can be done to protect children from alcohol harm in the digital space.