Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.


Alcohol Industry’s misleading campaigns with celebrities – Diageo and K-Pop star SUHO

SUHO, a South Korean singer-song writer and actor with an extensive fan base of millions, particularly among the youth, has partnered with ...

Delta Beverages

Delta Beverages’ US$3 million sponsorship deal: spotlight on alcohol industry’s exploitation of football in Zimbabwe

  Football enthusiasts in Zimbabwe are set to witness another wave of sponsorship in the premier league as Delta Beverages, a local ...

Pernod Ricard

Unveiling greenwashing: Absolut Vodka’s paper bottle initiative and sustainability challenges in the alcohol industry

Absolut Vodka has recently announced its plan to switch from glass to paper bottles. As part of a pilot project, the brand has announced ...


Driving under the influence of alcohol campaign during Super Bowl week

Mothers Against Drunk Driving (MADD) and distributor Diageo North America have launched a campaign against driving under the influence of ...

818 Tequila

Celebrities and alcohol promotion

Kendall Jenner has been promoting her own Tequila Brand, 818, engaging in a college tour. She visited different universities in the United ...


Heineken’s Sponsorship of Sports Events

Heineken sponsoring “the start of the match”. While such sponsorships are undeniably lucrative for alcohol companies, they also ...

Predatory Practice: Olympic Committee Enters Partnership with Big Alcohol Giant

For the first time ever, the International Olympic Committee has made a deal with the alcohol industry to sponsor events that celebrate the ...

AB InBev

Civil Society Organization partners with Bavaria

Civil society organisation collaborating with the alcohol brand “Bavaria” to offer capacity building in promoting so called ...

BJM Vodka

The Misuse of Borjomi’s Name

The mineral water brand, Borjomi, known for its healing properties sourced from Georgia’s Borjomi Valley, faces a concerning dilemma ...

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