Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Heineken Heineken’s Salvador Campaign: Misleading Messaging for Younger Demographics
The concept of “responsible consumption” has long been a tool for Big Alcohol to deflect accountability for the harm caused by their ...
Heineken Big Alcohol’s Tactics: Heineken Normalizes Alcohol for Teen Audiences at The Town Festival
Heineken, through its Eisenbahn brand, has positioned itself as the official beer sponsor of “The Town 2025,” a major music festival in ...
Carlsberg, Heineken Big Alcohol’s Tactics in Vietnam – Misleading the Public on Alcohol Taxation
In Vietnam, the alcohol industry is once again deploying manipulative tactics to sabotage a planned increase in excise taxes on alcohol. A ...
Exposing Alcohol Industry Penetration of Governments in 24 Jurisdictions Around the World
As part of the International Alcohol Control Study, researchers from 24 jurisdictions assessed alcohol industry penetration and government ...
Diageo Diageo Ireland: Marketing Disguised as Community Support
Diageo Ireland, like many global alcohol corporations, frequently portrays itself as a champion of community well-being through corporate ...
Diageo How Diageo Uses ‘Responsible Drinking’ to Deflect Blame for Alcohol Harm” in Uganda
Uganda Breweries Limited (UBL), owned by global alcohol giant Diageo, used the Nyege Nyege Festival to promote the flawed concept of ...
How and Why Big Wine is Sabotaging Sober October
October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...
Rockland Distilleries Rockland Distilleries’ Greenwashing Strategy – Manipulating Sustainability for Profit
In recent years, sustainability has become a convenient tool for corporations to cultivate positive public images, and the alcohol industry ...
Bacardi, Diageo, Pernod Ricard Big Alcohol’s Campaign Against Chicago’s Alcohol Tax: Protecting Profits and Misleading Policymakers
The recent pushback from the Distilled Spirits Council of the United States (DISCUS) against a proposed spirits tax hike in Chicago ...