Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Civil Society Capture in Action: How Uganda Red Cross Became a Pawn in Big Alcohol’s Game
Uganda Breweries Limited (UBL), a subsidiary of global alcohol giant Diageo, has launched a new campaign called Eyo Red Card, claiming to ...

England, UK: Evidence Shows Alcohol Taxes Work
New alcohol duty rules introduced in August 2023 are reshaping the UK’s alcohol market. Under the improved structure, taxes are now based ...

South Africa: Alcohol Tax Increases Work, As Science Exposes Industry Lies
New data from South Africa confirms that increasing alcohol taxes is an effective public health strategy. The alcohol industry’s ...

Normalizing Alcohol Use Through Deception – The Industry’s Real Goal Behind “Moderation Week”
The Asia Pacific International Spirits and Wines Alliance (APISWA) has launched a so-called “Moderation Week” across Vietnam, Cambodia, ...

Asahi Caught Using Surveillance Ads to Push Beer Across Every Screen
Asahi’s latest digital marketing campaign – developed with adtech giant The Trade Desk – shows just how far Big Alcohol is willing to ...

Canada’s Alcohol Lobby Hijacks Public Debate
Taxpayer groups do Big Alcohol’s bidding to block even a capped tax adjustment Canada’s alcohol industry is once again distorting ...

IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image
The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...

New Mexico, USA: Big Alcohol Derails Alcohol Tax Increase And Lawmakers Push Alcohol Industry Bill Instead
New Mexico has the highest rate of alcohol-related deaths in the United States, with nearly 2,000 lives lost annually due to alcohol. ...

Exploiting the Beautiful Game: Carlsberg’s New UEFA Sponsorship
Carlsberg is once again exploiting football’s massive reach, emotional power, and popularity among youth to promote alcohol use, this ...