Driving under the influence of alcohol campaign during Super Bowl week

Mothers Against Drunk Driving (MADD) and distributor Diageo North America have launched a campaign against driving under the influence of alcohol during the week of the Super Bowl.

This partnership aims to spearhead public education and awareness campaigns advocating against drinking and driving. However, it raises concerns about the inherent conflict of interest in joining forces with a major player in the alcohol industry to address the very issue it profits from.

The industry itself is a significant part of the problem, as it engages in manipulative tactics to promote and normalise alcohol. Its partnership with a major alcohol distributor like Diageo, which profits from alcohol sales, brings to light ethical concerns and undermine the campaign’s credibility.

• Company: Diageo
• Source: https://www.infobae.com/america/agencias/2024/02/09/lanzan-campana-contra-la-conduccion-en-estado-de-ebriedad-en-la-semana-de-la-super-bowl/

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