Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Oct 16 '25 Heineken, Heineken Mexico
Heineken Exploits Social Media “Engagement” to Fuel High-Risk Alcohol Use in Mexico

Heineken Mexico systematically uses social media as both a marketing channel and a product development tool. In El Economista, company ...

Misconduct Report Jul 25 '24
Social Media Alcohol Ads Exposure Drives Driving Under the Influence of Alcohol Among Young People in the U.S.

Little is known about the consequences of substance-related advertising on driving under the influence of alcohol (DUIA) or driving under ...

Misconduct Report Jul 25 '24
Social Media Alcohol Ads Exposure Drives Driving Under the Influence of Alcohol Among Young People in the U.S.

Little is known about the consequences of substance-related advertising on driving under the influence of alcohol (DUIA) or driving under ...

Misconduct Report Apr 6 '24
Inside the Celebrity Alcohol Boom: Industry Trends, Ethics, and Public Health Risks

More and more celebrities venture into the alcohol industry. They use star power to push alcohol on more people, elevating premium alcohol ...

Misconduct Report Jan 31 '23
Embracing the Non-Traditional: Alcohol Advertising on TikTok

The researchers have focused on TikTok because of the asymmetry between the number of users it has and the amount of research done on how ...

Misconduct Report Jan 31 '23
Embracing the Non-Traditional: Alcohol Advertising on TikTok

The researchers have focused on TikTok because of the asymmetry between the number of users it has and the amount of research done on how ...

Misconduct Report Apr 15 '22
Exposing How Big Alcohol Targets Young People Online

The alcohol industry is continuously innovating and adapting social media marketing to deploy predatory tactics of invading the most ...

Misconduct Report Nov 4 '21
In Harm’s Way: Children Live Online More Than Ever and Big Alcohol Is Targeting Them

The increasing use of digital media by children, adolescents, and youth has some benefits. But it also means the alcohol industry can find ...

Misconduct Report Oct 1 '21
Alcohol Issues Newsletter – No. 30

Welcome to our weekly Alcohol Issues Newsletter No. 30 with carefully curated alcohol policy news, latest highlights from our science ...