Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Sep 30 '26 Bacardi, Heineken, Suntory
How the Alcohol Industry Opened TikTok to Marketing That Reaches Young People

Alcohol companies have moved onto TikTok with influencer videos, celebrity campaigns and branded soap operas. The industry’s own ...

Misconduct Report Sep 2 '26 Pernod Ricard
South Africa: Pernod Ricard Turns the 1956 Women’s March Into a Whisky Ad

Pernod Ricard’s The Glenlivet used the legacy of the 1956 Women’s March – and the images of Winnie Madikizela-Mandela, Lilian ...

Misconduct Report Oct 16 '25 Heineken, Heineken Mexico
Heineken Exploits Social Media “Engagement” to Fuel High-Risk Alcohol Use in Mexico

Heineken Mexico systematically uses social media as both a marketing channel and a product development tool. In El Economista, company ...

Misconduct Report Jul 25 '24
Social Media Alcohol Ads Exposure Drives Driving Under the Influence of Alcohol Among Young People in the U.S.

Little is known about the consequences of substance-related advertising on driving under the influence of alcohol (DUIA) or driving under ...

Misconduct Report Jul 25 '24
Social Media Alcohol Ads Exposure Drives Driving Under the Influence of Alcohol Among Young People in the U.S.

Little is known about the consequences of substance-related advertising on driving under the influence of alcohol (DUIA) or driving under ...

Misconduct Report Apr 6 '24
Inside the Celebrity Alcohol Boom: Industry Trends, Ethics, and Public Health Risks

More and more celebrities venture into the alcohol industry. They use star power to push alcohol on more people, elevating premium alcohol ...

Misconduct Report Jan 31 '23
Embracing the Non-Traditional: Alcohol Advertising on TikTok

The researchers have focused on TikTok because of the asymmetry between the number of users it has and the amount of research done on how ...

Misconduct Report Jan 31 '23
Embracing the Non-Traditional: Alcohol Advertising on TikTok

The researchers have focused on TikTok because of the asymmetry between the number of users it has and the amount of research done on how ...

Misconduct Report Apr 15 '22
Exposing How Big Alcohol Targets Young People Online

The alcohol industry is continuously innovating and adapting social media marketing to deploy predatory tactics of invading the most ...