Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Embracing the Non-Traditional: Alcohol Advertising on TikTok
The researchers have focused on TikTok because of the asymmetry between the number of users it has and the amount of research done on how ...
Exposing How Big Alcohol Targets Young People Online
The alcohol industry is continuously innovating and adapting social media marketing to deploy predatory tactics of invading the most ...
In Harm’s Way: Children Live Online More Than Ever and Big Alcohol Is Targeting Them
The increasing use of digital media by children, adolescents, and youth has some benefits. But it also means the alcohol industry can find ...
Social Media and Alcohol Harm: Troubling Depictions of Underage Alcohol Use on TikTok
A recent study published in the Journal of Studies on Alcohol and Drugs found that the majority of the videos using the hashtag #alcohol on ...
Analysis of Marketing by Alcohol Brands on Facebook and Instagram During the First UK Lockdown
This study found that alcohol brands quickly adapted to the changing social, economic and health context of the global pandemic. Brands ...
Facebook to Limit Ads Shown to Kids, but Will Not Stop Collecting Data
Several recent reports from Australia exposed how the alcohol industry and other health harmful industries target children on social media ...
Study Finds Kids Exposed to Alcohol Brand Accounts on Facebook and Instagram
Alcohol industry self-regulation in Australia has been failing for many years. Countless evidence has shown that the industry continues to ...
Alcohol Brands’ Facebook and Instagram Accounts Are Accessible to Australian Children
This study found that among 195 alcohol brands available in Australia from the top nine companies, 28% of Instagram and 5% of Facebook ...
Are Alcohol Shops Using Twitter To Increase Advertising or Encourage Alcohol Use During COVID-19?
This study found that there was no evidence of increased tweet frequency, however, some COVID-specific alcohol advertising was detected ...