Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Social Media Alcohol Ads Exposure Drives Driving Under the Influence of Alcohol Among Young People in the U.S.

Little is known about the consequences of substance-related advertising on driving under the influence of alcohol (DUIA) or driving under ...

Embracing the Non-Traditional: Alcohol Advertising on TikTok

The researchers have focused on TikTok because of the asymmetry between the number of users it has and the amount of research done on how ...

Exposing How Big Alcohol Targets Young People Online

The alcohol industry is continuously innovating and adapting social media marketing to deploy predatory tactics of invading the most ...

In Harm’s Way: Children Live Online More Than Ever and Big Alcohol Is Targeting Them

The increasing use of digital media by children, adolescents, and youth has some benefits. But it also means the alcohol industry can find ...

Social Media and Alcohol Harm: Troubling Depictions of Underage Alcohol Use on TikTok

A recent study published in the Journal of Studies on Alcohol and Drugs found that the majority of the videos using the hashtag #alcohol on ...

Analysis of Marketing by Alcohol Brands on Facebook and Instagram During the First UK Lockdown

This study found that alcohol brands quickly adapted to the changing social, economic and health context of the global pandemic. Brands ...

Facebook to Limit Ads Shown to Kids, but Will Not Stop Collecting Data

Several recent reports from Australia exposed how the alcohol industry and other health harmful industries target children on social media ...

Study Finds Kids Exposed to Alcohol Brand Accounts on Facebook and Instagram

Alcohol industry self-regulation in Australia has been failing for many years. Countless evidence has shown that the industry continues to ...

Alcohol Brands’ Facebook and Instagram Accounts Are Accessible to Australian Children

This study found that among 195 alcohol brands available in Australia from the top nine companies, 28% of Instagram and 5% of Facebook ...

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