Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Are Alcohol Shops Using Twitter To Increase Advertising or Encourage Alcohol Use During COVID-19?

This study found that there was no evidence of increased tweet frequency, however, some COVID-specific alcohol advertising was detected ...

Alcohol Advertising Generally Leads To Higher Alcohol Consumption

Prompted by the National Prevention Agreement (2018) in Netherlands, a systematic literature review and four focus group sessions were ...

Australia: Children Increasingly Exposed to Harmful Digital Marketing

A new report by VicHealth, the Foundation for Alcohol Research and Education (FARE) and the Obesity Policy Coalition (OPC) provides ...

Big Alcohol Preys on Parents with COVID-19 Marketing Strategy

Big Alcohol is preying on the difficulties parents are facing during COVID-19 lockdown to push more alcohol on them via social media ...

Australia: Big Alcohol Targets Women During COVID-19

Big Alcohol targets women during COVID-19 in Australia and more women are consuming alcohol during the pandemic. These strategies are ...

Heineken

Big Alcohol Uses Influencers Fighting for Gen Z

Big Alcohol is losing its grip on the younger generations but crafting more personal connections is a new key tool to convert a new ...

Regulating Alcohol Marketing on Social Media: Finnish Case Study

The social media regulation in the Finnish 2015 amendment has had an impact on alcohol brands’ social media content, but it has not ...

Facebook Exposes Minors to Harmful Ads

An investigation by the Guardian and the Danish Broadcasting Corporation has found Facebook has marked minors as “interested ...

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