Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
22 Case Stories of Big Alcohol Misconduct in 2023
In 2023, Movendi International published more than 290 stories on our Alcohol Issues News Center, covering alcohol policy and scientific ...
Fábrica de Licores de Antioquia Promotion – giving away shots of liquor in the street
A post on Instagram. The person in the video says “December has arrived and since every day in December is Friday, we are going to ...
AB InBev AB InBev Marketing Spending Drives Sales Growth
The world’s largest beer producer, AB InBev credits marketing with driving ‘highest-ever’ volume sales. Anheuser-Busch InBev CEO ...
Diageo Exposed: How Diageo Uses (Growing) Marketing (Spending) to Drive (Rising) Sales
Diageo has increased its marketing spending by 51% since 2017. The Big Alcohol giant is using new data and technology tools to target ...
Heineken Heineken Exposed: Beer Giant Promotes Heavy Alcohol Use
Heineken got caught promoting heavy alcohol use at the Gold Cycle Race in the Netherlands. The Dutch Institute for Alcohol Policy, STAP, ...
Kirin Kindergarten Teacher Takes on Big Alcohol Giant Diageo Over Harmful Advertising Practices in New Zealand
When Laurie Forde, a student, and part-time kindergarten teacher in New Zealand kept seeing the “100 days, 100 ways” alcohol ...
Alcohol Giant Diageo’s India Strategy Exposed
Liquor giant Diageo is betting on the emerging premiumization trend to increase profits. Now, the company is honing in on the craft gin ...
AB InBev Virtual Beers and Digital Orgasms: AB InBev Marketing in the Metaverse
AB InBev is gearing up to reach young people through the digital world. The beer giant is investing in Metaverse alcohol promotions to be ...
Heineken Exposed: Heineken Marketing Alcohol to Minors in Brazil
Big Brother Brazil is one of the most popular TV shows in the country ever – with a large following also among minors. But one of the ...