Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Jan 4 '24 Heineken
22 Case Stories of Big Alcohol Misconduct in 2023

In 2023, Movendi International published more than 290 stories on our Alcohol Issues News Center, covering alcohol policy and scientific ...

Misconduct Report Nov 30 '23 Fábrica de Licores de Antioquia
Promotion – giving away shots of liquor in the street

A post on Instagram. The person in the video says “December has arrived and since every day in December is Friday, we are going to ...

Misconduct Report Oct 14 '23 AB InBev
What Alcohol Companies Really Care About When They Rainbow-Wash Their Products and Marketing

Beer giant AB InBev decided to market their product Bug Light to the LGBTIQ+ through a collaboration with transgender activist Dylan ...

Misconduct Report Mar 4 '23 AB InBev
AB InBev Marketing Spending Drives Sales Growth

The world’s largest beer producer, AB InBev credits marketing with driving ‘highest-ever’ volume sales. Anheuser-Busch InBev CEO ...

Misconduct Report Feb 20 '23 AB InBev, Heineken
Beer and Booze Wars and Celebrities: How Super Bowl 2023 Turned Into an Alcohol Advertising Frenzy

In this blog post, Maik Dünnbier reveals how much alcohol companies spent on their marketing campaigns during and around Super Bowl 2023. ...

Misconduct Report Aug 31 '22
Diageo Exposed: How Diageo Uses (Growing) Marketing (Spending) to Drive (Rising) Sales

Diageo has increased its marketing spending by 51% since 2017. The Big Alcohol giant is using new data and technology tools to target ...

Misconduct Report Jul 28 '22 Heineken
Heineken Exposed: Beer Giant Promotes Heavy Alcohol Use

Heineken got caught promoting heavy alcohol use at the Gold Cycle Race in the Netherlands. The Dutch Institute for Alcohol Policy, STAP, ...

Misconduct Report Apr 26 '22 Kirin
Kindergarten Teacher Takes on Big Alcohol Giant Diageo Over Harmful Advertising Practices in New Zealand

When Laurie Forde, a student, and part-time kindergarten teacher in New Zealand kept seeing the “100 days, 100 ways” alcohol ...

Misconduct Report Mar 17 '22
Alcohol Giant Diageo’s India Strategy Exposed

Liquor giant Diageo is betting on the emerging premiumization trend to increase profits. Now, the company is honing in on the craft gin ...