Alcohol Giant Diageo’s India Strategy Exposed

Liquor giant Diageo is betting on the emerging premiumization trend to increase profits. Now, the company is honing in on the craft gin market in India as well. Diageo has bought a minority stake in Indian craft gin maker Nao Spirits, with the possibility of buying the rest of the shares in future.
This story reveals Diageo’s strategy of capturing more shares of the alcohol market in India.