AB InBev Marketing Spending Drives Sales Growth

Posted March 04 2023 AB InBev, Alcohol Harm, alcohol marketing, BigAlcoholExposed, Evidence, News

The world’s largest beer producer, AB InBev credits marketing with driving ‘highest-ever’ volume sales.
Anheuser-Busch InBev CEO Michel Doukeris said the beer giant had stepped up its marketing effort, including digitally and with its in-house creative agency DraftLine.

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