AB InBev Marketing Spending Drives Sales Growth
Posted on March 04, 2023 in AB InBev, Promotion, The Americas, The AmericasThe world’s largest beer producer, AB InBev credits marketing with driving ‘highest-ever’ volume sales.
Anheuser-Busch InBev CEO Michel Doukeris said the beer giant had stepped up its marketing effort, including digitally and with its in-house creative agency DraftLine.